Deepika Padukone’s fashion brand for women, “All about you” has lately launched its first brand campaign highlighting the core philosophy of the brand. The brand “All About You” was recently launched in association with Myntra. Look what’s #TereSaathTu is all about!
The fashion icon’s brand
The brand focuses upon the core values of a woman that says,” You are your biggest strength and can conquer anything when you’re with you”. Centering around this beautiful statement, the brand celebrates the strength of a woman.
The brand is inspired by Deepika Padukone
The fashion brand itself is highly inspired by the style of the Tamasha-actress, Deepika and hence celebrates femininity, strength, and faith.
The campaign #TereSaathTu
The whole campaign illustrates beautifully that a woman can win every predicament of her by taking charge of her own life and being strong and confident.
#TereSaathTu short video
The music of the video is composed by Abhishek Arora and the short film is directed by Amit Sharma. It beautifully interweaves the story of three women, including Deepika herself, who are reluctant in the beginning, but then takes charge and confidently wins their precious moment! It’s a beautiful watch.
Deepika has been the part of AAY since its inception. When she was asked about her experience, she said it was both “exciting and emotional”. She even took to Twitter to launch this beautiful video!
मेरा मुकाबला किसी और से नही ~ बल्कि खुद अपने आप से है